ConceptLaunchFictional product, made to show a narrated ad with real footage
Afterword: AI meeting notes launch ad
- Length
- 0:30
- Format
- 1920×1080 · 60fps
- Sound
- AI voiceover, AI-generated music ducked under the voice, synthesized SFX
The brief
Afterword is a made-up AI note-taker for meetings. The job I set myself: a 30-second ad with a voiceover, where real people on real calls meet the product UI, and every screen lands on the word that names it.
Storyboard
Talk, recap, done.
The plan I wrote before animating a single frame. Clients get theirs free, within 8 hours.
| Beat | Time | Voiceover | On screen |
|---|---|---|---|
| 1 Hook | 0–3.5s | "You can use Afterword to turn any meeting into clear next steps." | Footage: a woman on a headset call. "You can use" → Afterword lock-up → "any meeting → clear next steps" |
| 2 Promise | 3.5–6s | "And I'll show you how in under thirty seconds." | Gradient: typewriter "I'll show you how" → "30 seconds" with a timer ring |
| 3 Invite | 6–10s | "First, invite it to any call. While you talk, it listens." | Footage: a laptop on a group video call. "Afterword joined the call · LIVE" toast, then a live transcript card with a waveform |
| 4 Recap | 10–16s | "When the meeting ends, you get the summary, the decisions, and every action item, already assigned." | Meeting-room footage blurs behind the recap window: Summary, Decisions, Action items, with assignees popping in |
| 5 The ask | 16–19s | "Need a follow-up email, or tasks in your tracker?" | Deep indigo with a live waveform: "Follow-up email?" → "Tasks in your tracker?" |
| 6 Done | 19–22s | "Done before you've left the room." | A scrolling list of destinations (Gmail, Linear, Slack, Notion…) checks off, then a big "Done." |
| 7 Payoff | 22–24.5s | "You do the talking. We'll take the notes." | Footage: a man celebrating at his laptop, with the two-line caption |
| 8 Logo | 24.5–30s | "Try Afterword free today." | Star sparkle → logo → "Try free" button → afterword.app |
Key frames
Motion rules
The rules every frame follows.
- The voice leads. Each word has a timestamp, and the screen changes on the word that names it.
- Real footage sets the scene. Product UI is layered on top with depth blur and slow push-ins.
- The music ducks about 9 dB under the voice, so every line is clear.
- Sound effects are cut to the frame: typewriter, pops, ticks, chimes and a logo sting.
Want one like this for your launch?
Send your Figma file (or just your product) and launch date. You'll get a fixed quote within a few hours and a free storyboard the same day.