ConceptLaunchFictional product, made to show a light SaaS launch ad
Echofold: customer feedback launch ad
- Length
- 0:30
- Format
- 1920×1080 · 60fps
- Sound
- AI-generated music arranged to picture + synthesized SFX
The brief
Echofold is a made-up tool that reads feedback from every channel and ranks what to build next. The job I set myself: a bright 30-second launch ad where the shapes carry the story. The progress bar becomes a check, the check becomes the app, and the app opens into the dashboard.
Storyboard
Collect, cluster, ship.
The plan I wrote before animating a single frame. Clients get theirs free, within 8 hours.
| Beat | Time | Frames | On screen | Motion |
|---|---|---|---|---|
| 1 Hook | 0–5s | 0–300 | Kinetic type: "Turn feedback" → "into your roadmap." → "Every channel [glass inbox tile] Instantly" | One-word pops, blue/ink alternation, words blur out upward; tile zooms through camera |
| 2 Scale | 5–10s | 300–600 | 3D hexagon tunnel of feedback cards (reviews, tickets, Slack, calls, email) flying past. Center: "Reviews. Tickets. Calls." → "All in one inbox." | Continuous forward dolly + slow roll; blue swoosh wipes to next scene |
| 3 Analysis | 10–14.5s | 600–870 | "Analyzing 2,481 conversations", counter 0→100, gradient bar → bar collapses into a check circle, "Done" + confetti | Bar fill eased, morph bar→circle, stroke-draw check |
| 4 Product | 14.5–21s | 860–1270 | Check → app tile → expands into dashboard: 6 theme cards in a tilted 3D plane. Cards fly out around "Grouped by theme." then re-stack as a ranked list | Shape morph, perspective glide, per-card staggered springs |
| 5 Action | 21–25s | 1270–1500 | Zoom onto "#1 Dark mode · 412 mentions" row; cursor clicks "Add to roadmap" → "Added to roadmap ✓"; button isolates center, folds into a sparkle | Camera push, press, button morph |
| 6 Tagline | 25–27.5s | 1500–1655 | Sparkle → "Collect. Cluster. Ship.✦" | Words stagger, sparkle trails |
| 7 Logo | 27.5–30s | 1655–1800 | Echofold mark + wordmark + "Customer feedback → product roadmap" | Mark pops, letters stagger |
Key frames
Motion rules
The rules every frame follows.
- Shapes morph instead of cutting: bar to check, check to app tile, tile to dashboard.
- The camera keeps moving: a 3D tunnel, a tilted plane, a push onto the top row.
- Every transition was checked frame by frame, so no cut jumps.
- The music is arranged to the picture: the drop hits as the tunnel opens.
Want one like this for your launch?
Send your Figma file (or just your product) and launch date. You'll get a fixed quote within a few hours and a free storyboard the same day.