ConceptApp promoFictional product, made to show a vertical app promo
Halvy: bill-splitting app promo
- Length
- 0:20
- Format
- 1080×1920 · 60fps
- Sound
- AI-generated music arranged to picture + synthesized SFX
The brief
Halvy is a fictional app that splits a group bill from a photo of the receipt. The job I set myself: a 9:16 promo that makes the three steps (snap, split, settle) obvious with the sound off, and keeps the receipt maths real. Every share, with tax and tip, adds up to exactly $177.03.
Storyboard
Snap, split, settle.
The plan I wrote before animating a single frame. Clients get theirs free, within 8 hours.
| Beat | Time | Frames | On screen | Motion |
|---|---|---|---|---|
| 1 Hook | 0–3s | 0–190 | "Dinner was / $177.03 / Now, who owes what?" | Word pops, number counts up 0 → 177.03, blur-out upward |
| 2 Chaos | 3.2–6.4s | 192–392 | Group chat "Dinner squad": 6 messages pile up from the bottom | Each new bubble pushes the stack up; growing shake; stack implodes to center |
| 3 Snap | 6.2–10s | 372–598 | Phone rises; camera view of the receipt; shutter + flash; scan line reads 6 items; "6 items found" | Spring rise, flash, scan sweep with per-row highlight |
| 4 Split | 10–14.5s | 598–870 | iOS-style push to the split view: 4 friend avatars + item list; taps send each item's share flying into avatars; totals count up | Push transition, tap ripples, arcing chips, avatar bumps |
| 5 Settle | 14.5–16.2s | 870–972 | "Settle up · request $126.17" → press → "All square", check badges, confetti | Button press + colour morph, staggered badges |
| 6 Tagline | 16.2–18s | 972–1080 | Phone drops away; "Snap. / Split. / Done." | Stacked word pops |
| 7 Logo | 18.2–20s | 1092–1200 | Two halves join into the Halvy mark; "halvy" wordmark; "Split any bill in seconds." | Halves slide together, letters stagger |
Key frames
Motion rules
The rules every frame follows.
- Everything springs. Numbers count up instead of appearing.
- Every tap gets a ripple, and every share flies in an arc to its avatar.
- Sound is cut to the frame: chat pops, shutter, scan ticks, coin dings in the song's key.
- Captions sit above the phone, so the story reads with the sound off.
Want one like this for your launch?
Send your Figma file (or just your product) and launch date. You'll get a fixed quote within a few hours and a free storyboard the same day.