ConceptExplainerFictional product, made to show a narrated explainer
Kindly: invoice reminders explainer
- Length
- 0:31
- Format
- 1920×1080 · 60fps
- Sound
- AI voiceover, AI-generated music ducked under the voice, synthesized SFX
The brief
Kindly is a fictional app for freelancers who are tired of chasing payments. The job I set myself: a warm, narrated explainer that starts with a feeling every freelancer knows (the invoice nobody pays) and walks through the fix in plain steps: watch, remind, get paid, see what's coming.
Storyboard
Remind, get paid, relax.
The plan I wrote before animating a single frame. Clients get theirs free, within 8 hours.
| Beat | Voiceover | On screen |
|---|---|---|
| 1 | "You did the work. You sent the invoice." | Invoice #0142 builds ($4,800); line items tick on "work"; the card flies off on "sent" |
| 2 | "And then… nothing." | Kinetic serif "And then… / nothing."; status pill "awaiting payment"; crickets |
| 3 | "Thirty days. Forty-five." | Day counter rolls 1 → 30 → 45; an OVERDUE stamp slams onto the invoice |
| 4 | "Now you're the one chasing." | Your own anxious follow-up drafts stack up and jitter |
| 5 | "Meet Kindly." | Logo reveal; the logo flies into the dashboard header |
| 6 | "It watches every invoice… slips past due" | Invoice list with a scan line; #0142 flips to "1 day overdue" |
| 7 | "…sends a friendly reminder, written in your voice." | A reminder email types itself out; "Sounds like you · learned from 23 emails"; Send → "Reminder sent" |
| 8 | "Clients pay in one tap, by card or bank." | Client pay screen: tap → spinner → Paid; Card and Bank tiles; "+$4,800 from Northwind" toast |
| 9 | "And you see exactly what's coming in, before it lands." | Cash-flow forecast: $18,240 counts up; bars rise; "$5,200 lands Fri" pin |
| 10 | "Kindly. Get paid on time, without the awkward emails." | End logo; the tagline appears word by word as it's spoken |
Key frames
Motion rules
The rules every frame follows.
- The voice leads. Every scene change lands on the word that names it.
- Captions are part of the picture and highlight word by word, so it works on mute.
- Small physical details carry the feeling: the invoice flies off, the stamp slams, the drafts jitter.
- The music drops on "Meet Kindly" and ducks under the voice, so every line is clear.
Want one like this for your launch?
Send your Figma file (or just your product) and launch date. You'll get a fixed quote within a few hours and a free storyboard the same day.