ConceptLaunchFictional product, made to show the full process
Quarry: AI file search launch demo
- Length
- 0:20
- Format
- 1920×1080 · 60fps
- Turnaround
- 1 day
- Sound
- Original music + SFX
The brief
Quarry is a made-up AI that answers questions from your own files. The job I set myself: show the problem and the fix in 20 seconds, let the product UI carry the story, and finish in one working day.
Storyboard
Hook, problem, fix, payoff.
The plan I wrote before animating a single frame. Clients get theirs free, within 8 hours.
| Beat | Time | Frames | On screen | Camera / motion |
|---|---|---|---|---|
| 1 Hook | 0.0–2.9s | 0–175 | "Somewhere in 12,408 files / is the one answer you need." Counter climbs 0 → 12,408 in ~1.2s. | Words rise in with overshoot, 4-frame stagger. Exit blurs upward while the window rises in underneath (overlap). |
| 2 Problem | 2.5–7.8s | 150–470 | Dark file manager: sidebar + 24 file cards. Cursor arcs between files, hesitates. Old search types "payment terms" → red "No files match" toast + shake. | Window tilts up from below (3D). Slow continuous drift-in. Cards cascade in diagonally. |
| 3 Fix | 7.7–15s | 460–900 | ⌘K keycap press → Quarry command bar drops in, file manager dims/blurs. Query types out. ↵ press. Scan line sweeps the files, 3 matches glow green, source chips fly from those files into the answer. Answer lines wipe in. | Camera pushes toward the command bar (spring). Never fully stops. |
| 4 Payoff | 14.7–17.5s | 880–1050 | Pull back to the whole product. Tagline: "Ask your files anything." | Spring pull-back, tagline staggers in. |
| 5 Logo | 17.3–20s | 1040–1200 | Logo mark + "Quarry" + "Private. On-device. Instant." | Stage blurs away, mark pops with overshoot, letters stagger. |
Key frames
Motion rules
The rules every frame follows.
- No linear moves. Entrances take about 0.5 s with a slight overshoot.
- Exits run faster than entrances.
- The cursor moves in arcs. Every click and keypress gets a press.
- Staggered offsets, overlapping scenes, a camera that never fully stops.
Want one like this for your launch?
Send your Figma file (or just your product) and launch date. You'll get a fixed quote within a few hours and a free storyboard the same day.